Prof. Dr. Bodo B. Schlegelmilch

Bodo B. Schlegelmilch is Professor Emeritus of Global Marketing Strategy and Dean Emeritus of the WU Executive Academy at Vienna University of Economics and Business.

Starting at Deutsche Bank and Procter & Gamble, he continued his career at the Universities of Edinburgh and California, Berkeley. Professorships at the University of Wales and the Thunderbird School of Global Management followed. He served as Chair of AMBA & BGA, which accredits business schools in more than 80 countries, and was Founding Dean of the WU Executive Academy, the leading Business School in Austria. He also initiated several MBAs and led the Vienna Executive MBA into the Financial Times Top 50 ranking.

Bodo received numerous teaching and research recognitions, including Fellowships from the Academy of International Business, the Academy of Marketing Science, and the Chartered Institute of Marketing. The American Marketing Association conferred the Significant Contribution to Global Marketing Award and the Lifetime Achievement Award for Higher Education. Thammasat University in Bangkok recognized him with a Bualuang ASEAN Chair, and the Academy of Marketing Science with the Outstanding Marketer of the Year Award.