Industry Insights Guest Lecture: Now Everyone Can Fly : The Brand Story of AirAsia by Lim Boon Seong

Assalamu'alaikum w.b.t. and Greetings,

The Faculty of Business and Economics, Universiti Malaya is pleased to invite you to an Industry Insights Guest Lecture featuring Lim Boon Seong, Chief of Global & Govt Affairs, AirAsia.

AirAsia's rise from a two-aircraft operation to a global brand is one of Asia's great business stories. This session traces that journey and follows the bold identity choices AirAsia has made, its global ambitions, the crises that tested the brand, and where the brand is now.

Join us for this engaging and insightful sharing session with one of the leaders behind AirAsia’s global brand journey.

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Scan the QR code provided in the poster to register.

Faculty of Business and Economics
Universiti Malaya