ALL PROFESSORS ASSOCIATE PROFESSOR SENIOR LECTURER LECTURER VISITING PROFESSOR
Area of Expertise: Retailing, Digital Marketing, Tourism Marketing, Halal Marketing, Sustainable Marketing, Entrepreneurship Marketing
Area of Expertise: Entrepreneurship, SME Development, Change Management
Area of Expertise: Marketing Capabilities, and Sustainability, Consumer Behavior, Islamic and Halal Marketing, Small & Medium Enterprises
Area of Expertise: Human Capital, Management and Organizational Behaviour
Associate Professor nazrry@um.edu.my
Area of Expertise: Consumer Behavior, E-Loyalty, Switching Behavior, Green Consumer, Ethical and Social Marketing, Digital Marketing
Associate Professor ezlika@um.edu.my
Area of Expertise: Business Ethics, Human Resource Management, Mixed Methods
Associate Professor norizahmm@um.edu.my
Area of Expertise: Employee Wellbeing & Happiness, Leadership, Work-Family Issues, Qualitative Research
Associate Professor raida@um.edu.my
Area of Expertise: Corporate, Product, Service and Digital Branding, Corporate Image and Reputation, Consumer Behavior, Green Consumer, Sustainable Consumption, Islamic Marketing
Associate Professor zalfa@um.edu.my
Area of Expertise: Leadership Knowledge Management, Organizational Behavior
Associate Professor sharmila@um.edu.my
Area of Expertise: IMC, Digital Marketing, Product Development and Innovation
Area of Expertise: Services Marketing, Customer Participation, Value Co-creation, Digital Marketing, Food Marketing
Area of Expertise: Strategic Management, Tourism Management, Service Management
Area of Expertise: Human Resources, Generational Cohort, Employee Engagement
Senior Lecturer stlee@um.edu.my
Area of Expertise: Branding, Marketing, Advertising
Area of Expertise: Organizational Behavior, Human Resource Management, Leadership
Senior Lecturer lindar@um.edu.my
Area of Expertise: Human Resource Management, Organizational Behaviour, Strategic Management
Senior Lecturer safiah@um.edu.my
Area of Expertise: International Business, International Monetary System, Austrian Economics
Senior Lecturer quahch@um.edu.my
Area of Expertise: Technological Capability, Innovation Collaboration Knowledge Management, Mixed Methods
Area of Expertise: International Trade Law, Commercial Law, Islamic Banking and Finance Law
Area of Expertise: Stategic Management, Knowledge Management Innovation
Senior Lecturer teyls@um.edu.my
Area of Expertise: Tourism Marketing and Management, Consumer Behavior
Area of Expertise: Leadership, Management, Sustainability, Digital Transformation
Area of Expertise: Social entrepreneurship,Organizational behaviour, Entrepreneurial studies
Area of Expertise: Entrepreneurship, Social Entrepreneurship, Purpose-Driven Business, Digital Marketing and Poverty Alleviation through Entrepreneurship.
Area of Expertise: Crisis Readiness, Business Coping Strategy, Performance of SMEs, Measure Instrument Development
Area of Expertise: Organizational Behavior, Psychological Well-Being, Workplace Mistreatment and Ethics
Senior Lecturer aizza@um.edu.my
Area of Expertise: Hospitality and Tourism Marketing, Marketing Communications, Consumer & Organizational Behavior
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