Master of Marketing (MMkt)

• The Universiti Malaya (UM), Master of Marketing (MMkt) aims to produce graduates with advanced knowledge and skills in marketing who can manage organisations whilst at the same time are concerned with social responsibility and professional ethics.
• MMkt supports the vision of UM to become a world-renowned educational institution in terms of teaching by offering a unique master's degree programme in the country on par with similar programmes offered by internationally renowned business schools. It supports the mission of UM by developing a quality and relevant study programme in line with the needs of the country to form a professional and highly skilled marketing management team capable in solving complex organisational marketing issues. Professionalism is cultivated through strategic and comprehensive marketing courses, while complex marketing problem solving skills are nurtured through courses such as Marketing Research, Data Analysis, Research Project, and other essential marketing-related courses. In addition, exposure to the latest marketing theories builds a global mind-set among students while providing solutions to marketing problems.
• The pedagogies are aimed at optimising the efficiency of the learning process. Each student is required to complete a minimum of 42 credit hours of learning and research activities. On the average, the students will require 1 year of study.

* This information will be used to intake semester 1 2021/2022 onwards

Postgraduate Handbook

 MASTER OF MARKETING (MMkt) MINI HANDBOOK 2025-2026   

Should you wish to refer to the handbook from a previous session, kindly scroll down and select the 'Handbook' tab

The type of jobs related to MMkt graduates includes management and professional positions.  They are:

• Marketing Manager
• Brand Manager
• Marketing Researcher
• Market Analyst
• Customer Service Manager
• Marketing Communications Manager
• Public Relations Manager
• Sales Manager
• Retail Manager

• The programme offers evening classes from 6.30 pm until 9.30 pm with the emphasis on quality teaching and student participation. The minimum and maximum periods of candidature are three (3) and eight (8) semesters respectively. A full-time MMkt programme at the faculty commences once a year (September). It should be noted that any withdrawal from the semester(s) by candidate will not be excluded from the duration of the programme.
• Courses are divided into three (3) categories: core, specialisation and elective courses. In addition, the students are required to undertake a research project in an area of interest. The design of the courses and components allow students to maximise their learning and develop the skills that are essential for their career development. Students are required to take a total of 42 credits as follows:

*All specialisation and elective courses carry 3 credits

 Malaysian & International 

List of Handbooks

Dr. Nor Hazlina Hashim
n_hashim@um.edu.my

Marketing Unit
Ground Floor, Azman Hashim Building,
Faculty of Business and Economics,
Universiti Malaya,
50603 Kuala Lumpur,
MALAYSIA
Tel : +603-7967 3918 / 3820
Email: umfbe_mac@um.edu.my