Master of Marketing

MASTER OF MARKETING

• The Universiti Malaya (UM), Master of Marketing (MMkt) aims to produce graduates with advanced knowledge and skills in marketing who can manage organisations whilst at the same time are concerned with social responsibility and professional ethics.

• MMkt supports the vision of UM to become a world-renowned educational institution in terms of teaching by offering a unique master's degree programme in the country on par with similar programmes offered by internationally renowned business schools. It supports the mission of UM by developing a quality and relevant study programme in line with the needs of the country to form a professional and highly skilled marketing management team capable in solving complex organisational marketing issues. Professionalism is cultivated through strategic and comprehensive marketing courses, while complex marketing problem solving skills are nurtured through courses such as Marketing Research, Data Analysis, Research Project, and other essential marketing-related courses. In addition, exposure to the latest marketing theories builds a global mind-set among students while providing solutions to marketing problems.

• The pedagogies are aimed at optimising the efficiency of the learning process. Each student is required to complete a minimum of 42 credit hours of learning and research activities. On the average, the students will require 1 year of study.

* This information will be used to intake semester 1 2021/2022 onwards

Handbook Master of Marketing (MMKT) 2019/2020
Postgraduate Handbook (Business and Accounting Field) 2021/2022
Handbook 2022/2023
UMGSB Handbook Sem 1, 2023/2024 (October Intake)
UMGSB Handbook Sem 2, 2023/2024 (March Intake)